Are you dreaming about getting customers? Here’s a ridiculously easy and inexpensive way to make your dreams come true.
If you’re struggling to get new customers, I encourage you to take a good hard look at how you treat the people who visit your store. Whether it’s a brick and mortar building or an ecommerce store, customers are not born, they’re made.
Every “customer” begins as a visitor. It’s up to you to help them make the transition from visitor to customer.
A while back, one of my sales people called in to tell me of an especially unpleasant encounter he had with a local business owner. When he walked in, she eyed him like he was a criminal. When he approached her, she lit into him. It turns out she had only been open for 2 hours and my sales person was the fifth she had seen that day.
I get it. When my business was just starting out, I had many days when I had more sales people stop by than customers. It’s frustrating. However, the key point here is that my lack of customers was not the salesperson’s fault. In this case, my salesperson was offering a way for this business owner fulfill her dreams of getting more (or any) customers.
It’s always baffled me why some store owners treat sales people like they’re the enemy. When I was calling on businesses as a young sales rep, I was stunned when someone threw me out of their store. While I was there on a sales call, I was also a potential customer!
Long ago, I cold called a small boutique that sold children’s clothing. I was the mother of a toddler. The owners understood that while I was there to sell them something (advertising), they also had an opportunity to sell me something. The owners welcomed me warmly. We chatted, we both made our pitches and we both closed our sales. It was a win-win situation. They bought advertising from me while I bought adorable clothing for my then toddler daughter. To be honest, I probably ended up spending twice as much with them as they did with me.
That experience sticks in my mind to this day. In the businesses that I own, every inquiry is treated like a potential customer/client/patient. Being friendly and welcoming is a TOP priority. You’d be stunned at how many sales and service people (postal workers, delivery people, etc.) we’ve converted into customers using this approach.
No one starts a business dreaming of failing. Every business is launched with hope and enthusiasm. However, most new business owners underestimate the time, money and effort that MUST be invested in getting the word out about the business.
If the business owner my sales person called on had practiced this, she might still be in business today. She should have welcomed every one of these sales people into her shop. She should have introduced them to the products she sells. She should have not only taken their card, but given several of hers to them – in case their family and friends Instead she threw each them out, refusing to take their business card.
While sales people are there to sell you something, remember, you’re also selling something. While some online visitors are admittedly robots, anyone who walks through your door IS NOT! While you can’t sell anything to robots, you can sell to human visitors.
If you’re dreaming of getting new customers, start by treating every visitor like a VIP. Even if they aren’t part of your target audience, they probably know someone who is.
This is by far the EASIEST way get customers. It’s surprising how few business owners do this.