Some people dream of success while other people get up every morning and make it happen. _ Wayne Huizenga
Today, one of my sales people called in to tell me of an especially unpleasant encounter with a local business owner. He was the fifth sales person to call on her today, and she had only been open for 2 hours.
I get that having more sales people stop by than customers is frustrating, but the answer isn’t to be harsh with the salespeople.
It’s always baffled me why some store owners treat sales people like they’re the enemy. When I was calling on businesses as a young sales rep, I was stunned when someone threw me out of their store because I was there on a sales call. After all, I wasn’t just a sales person – I was a potential customer!
No one starts a business dreaming of failing. Every business is launched with hope and enthusiasm. However, most new business owners underestimate the time, money and effort that MUST be invested in getting the word out about the business. I’m sure that was where this store owner was on this sunny spring day. Instead of welcoming these sales people into her shop and introducing them to what she sells, she threw them out without even taking their business card.
If you don’t have any customers, stop dreaming and start doing something about it!
No business can survive without customers. Advertising is how you communicate with customers and potential customers. While social media was once a free way to connect with consumers, it’s evolving into yet another form of media where businesses must pay to play.
If you’re dreaming of a cost effective way to communicate with your customers, contact us for a free consultation. We offer surprisingly affordable solutions for small business owners.