Email marketing isn’t new. It isn’t shiny. It isn’t sexy. It’s not the latest or greatest way to deliver profits to your business.
However, email marketing is a tried and true way to deliver profits to your business.
Proven winner for customer acquisition and retention
According to an article at eMarketer, email is a proven winner for customer acquisition and retention. In a survey of 254 retail professionals 4 out of 5 reported that email marketing drives customer acquisition and retention.
Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chose email.
Better than Facebook
Many small businesses rely upon Facebook to connect with their customers. In 2018, Facebook announced a change to the way content would be displayed in users’ news feed. This change would ” prioritize content from “friends, family and groups.” What that means for businesses is it’s going to be harder to get your updates into your customer’s news feed unless you pay to “promote” your content.
Perhaps you haven’t noticed a big change in interaction via Facebook since this update. According to a study done by Forester in 2014, that may be in part because consumers are twice as likely to sign up for your email list as they are to interact with you on Facebook.
Want to leverage Facebook and other social media channels to grow your email marketing campaigns?
Great ROI potential
According to the DMA, the average return is $38 for every $1 spent on email marketing. Is your email marketing delivering those kinds of results for your business? If not…
Engaging & Compelling
According to the DMA, 26% of businesses use mail marketing is to drive sales, 22% use it to drive engagement while 16% use it for to get new customers for their business.
While their goals may be different, the key to email marketing success can be summed up in two words: It must be engaging and compelling.
Want to capture more subscribers, craft effective email copy and convert email clicks to sales?