Local SEO Marketing

Local SEO Marketing is getting your business in front of  local customers at the exact time they’re searching online.  It’s achieved through a variety of one-time and ongoing activities.  It includes but isn’t limited to online reputation management as well as citation building and management.

According to a 2018 survey, 82 percent of smartphone shoppers conduct ‘near me’ searches.  The survey also revealed that over 90 percent of survey respondents also said they were likely to click on the first set of results.  Local SEO Marketing is the art and science of getting your business into the first set of results.

Who Should Invest in Local SEO Marketing:

Local SEO marketing is getting your business listed when someone performs a “near me query.”  What’s a “near me query”?  According to Lisa Gevelber in Why ‘near me’ intent is a ‘near you’ opportunity” it’s when someone uses their smart phone to search for something nearby.  Sometimes its a coffee shop or restaurant.  Other times it’s for a shoe store or a salon.  Near Me queries are quickly becoming the most common searches consumers perform.While every business can benefit, there are several industries where Local SEO Marketing is quickly becoming a crucial component.  According to the above referenced study,  listed below are the percentages of “near me” queries in various categories:

  • Food — 84 percent
  • Entertainment — 56 percent
  • Apparel — 41 percent
  • Personal care — 38 percent

Local SEO Marketing is complex.

There are hundreds of on site factors that determine where your business appears in Local Search Queries.  However, on site factors only make up part of the picture.  In addition to making sure your website is optimized for local search, you must also utilize and manage off site factors as well.

Let us help you get your business in front of customers who are actively searching for what you have to offer.

Contact us to schedule your free consultation to see if Local SEO Marketing can deliver profits to your business.

Schedule your free consultation.